“Social media influencers.” You’re already cringing just thinking about them. After all, they’re just Instagram fashion models, video game fanatics and soccer moms with too much time on their hands – right? Wrong. Influencers [...]
Marketing lessons are everywhere. Take parenting, for example. My wife’s sister, LeeAnn, and her daughter were in town for a brief visit last week. They stayed with us for a couple of nights. My [...]
The short answer: you should have a marketing budget. Now let’s talk about the long answer. Credit unions and community banks are often stretched too thin to devote the proper resources to everything. You [...]
For decades, Walmart has prided itself on its low prices. They’re virtually unbeatable. But those staggeringly low numbers they call prices aren’t so eye popping anymore. It’s the much larger numbers that [...]
Let’s play a little word association game. When I say Gen Z marketing, what word comes to mind? Does digital immediately leap into your head? While this response does describe Gen Z, it doesn’[...]
Nonfungible tokens (or NFTs), are all the rage in lots of circles these days. Examples include NFT digital artwork (one selling for a whopping $69 million), NFT William Shatner career memorabilia and NFT Major League [...]
I recently read “The Infinite Game” by Simon Sinek. Great book. I highly recommend it. It certainly fits nicely into this idea that I’m so passionate about: helping organizations succeed by getting healthier through [...]
Not unlike the birthdays, graduations and weddings that can forever play on repeat because you shot them on video, video marketing is vital when it comes to communicating about the important events at your credit [...]
In sales they say, “always be closing.” For leadership, the phrase should be “always be reading.” Inc. reports that most executives read four to five books a month. Don’t have time carved out (yet) [...]
Marketing during an economic downturn may feel counter-intuitive. Slimy even. How can we ask people to do business with us when they’re trying to pay for groceries? But here’s the truth: you work [...]
In the wake of economic instability and shifting financial winds, you’ve likely been a part of several discussions at your credit union or community bank that focus on ways to keep the money flowing. [...]
Organizational clarity, or lack thereof, is sometimes easier to recognize in another organization than our own. Remember the dramatic television series, “The West Wing”? What a great show, though, and full of leadership and life [...]
In the classic movie “Ferris Bueller’s Day Off,” Ferris misses school to go on a series of crazy adventures. During one famous scene, Ferris’ economics teacher takes attendance and repeatedly calls, “Bueller? Bueller? Bueller? [...]
If you want a case study in defining your niche, look no further than Oxygen. It’s a FinTech company targeting freelancers and gig workers underserved by other financial institutions. Every piece of their marketing [...]
“We need more social media followers.” I’ve heard countless credit union leaders say this during meetings. But it’s one thing to know you need followers and another thing entirely to gain those followers. [...]
