Make storyselling part of your credit union marketing plans
A prospective member enters to apply for a loan or even open a share certificate. To do so, you must help open a membership for them. When asked if they would like to open a [...]
Your Marketing Co News Archives
Top 3 credit union marketing priorities
Re-define marketing. I’ve written and spoken about redefining credit union marketing on this blog and with my team a lot over the last six months. As a company turning 15 years old this year [...]
Finding balance in your leadership life with special guest Jason Vitug
Money is a resource we focus a lot on as leaders and profit isn't something we should be ashamed of. But sometimes profits aren't everything, we also have to take care of ourselves physically, emotionally [...]
Credit union leaders: Why even bother with your credit union strategic plan at this point?
Here we are midway through January, and our resolutions are already busted. Why even bother getting back on track, right? WRONG. We can’t be the leaders our credit unions and our members need us [...]
What do you need to say “hell no” to in the new year?
There are times in your career you have to say “YES” to an awful lot to get where you need or want to be. If you’re fairly new in your career or coming into [...]
5 books worth reading in 2023
My fourth year of setting a reading goal was a success. As with last year, I focused on quality over quantity, which left more than two dozen books on my “to read” shelf ... Some really [...]
Turning failures into learning opportunities
Leaders can't lead a team if they can't lead themselves. Today I want to discuss a tough question. Leadership coach Brian Rollo joins me to discuss how leaders can't be great until they've learned how [...]
Stop for joy
Joy is a feeling of great pleasure and happiness. What brings you great pleasure and happiness? That answer is different for each of us, and it likely will evolve over time. Where do we find [...]
How fast will we see results from our credit union marketing plan? Part II
Last week’s blog featured one of the most common questions we’re asked when a credit union engages us in a strategic marketing relationship: How long until this stuff starts working? I realize, you [...]
Finding joy in our journey
Time. It's simple but it is so important. Leaders have the unique ability to control their time. That's why it's so important to replace 'I didn't have time' to 'that project wasn't a priority'. Then [...]
How fast will my credit union marketing start to work?
I’m often asked by credit unions that are looking to work with our team this very question: “How long before I see my credit union marketing start to work?” It’s either an innocent [...]
Why good credit unions fail
“Blindly following the maxim that good managers should keep close to their customers can sometimes be a fatal mistake.” That quote came from a book I read recently, “The Innovator's Dilemma,” by Clayton Christensen. Christensen [...]
Why your credit union strategy is failing
You had the best of intentions. You worked hard all day and had great conversations. You identified the strategies and tactics for the next year. But here you are, once again with a credit union [...]
The best leader I ever worked for
Being passionately curious and taking risks are just two of the key lessons that John Davison, Program Director at WHWK taught me when I was a teenager. I've carried those lessons and so many more [...]
Your credit union marketing can’t be everything to everybody
“You can’t be everything to everybody, but you can be everything to somebody.” – Trent Shelton A while back, flipping through Facebook Reels (those short videos that are seemingly provided at random) I stopped to [...]