Getting your credit union UNSTUCK
After helping hundreds of credit unions get unstuck over the last 15 years, I’ve started to notice and document trends. How did this credit union get stuck? What was the pivotal point that got [...]
Your Marketing Co News Archives
You can’t step into the same river twice
"No man ever steps in the same river twice, for it's not the same river and he's not the same man." This quote from Heraclitus illustrates that in both life and business you can't go [...]
“You can’t get blood from a turnip.”
In lending, it’s often a case of “racing to the bottom” regarding rates and pricing. Competitors all try to have the best and lowest rates in town to maximize their loan dollars lent out [...]
How an opinion can ruin your credit union strategic planning session
Opinions are like…, well, you know. Everyone has one. And that’s not a bad thing. However, if you treat your opinion as a fact, it can completely ruin a productive credit union strategic planning [...]
Avoiding the credit union brand museum
I was recently having a conversation with a credit union CEO about the obstacle that is keeping credit unions from growing and attracting younger members to their credit union brand. “Often credit union board members ([...]
3 reasons your credit union strategic plan isn’t working
Here you are, nearing the end of Q1 and things haven’t gone according to (strategic) plan. At this point, it’s a document that’s collected dust as you’ve put out fires with [...]
Do this to improve loan-app completions and get the most from your credit union marketing
With warmer weather on the horizon, many of us are thinking of ways to do a thorough spring cleaning. Time to throw out, donate or sell all the items you no longer need or forgot [...]
Taking ownership as leaders to avoid credit union merger
Several weeks ago, the country sat down collectively to watch the Super Bowl. During the game, I reflected back on Super Bowl XLIX in 2015 between the Seattle Seahawks and New England Patriots. It was [...]
Overcoming your “can’t” with special guest James McBride
"Can't never did a thing." Every time we use the word "can't" we've already ruled out the possibilities of what we can and can't do. When we say "can't" we've already failed. Today, CEO of [...]
A credit union marketing gauntlet thrown
“Call me Ishmael.” It’s perhaps one of the most famous opening lines in literature. (Bonus points if you can name the book!) It immediately invokes intrigue. “Is your name not Ishmael?” “Why are you [...]
Can credit unions really save money by doing this?
Picture this. You’re on a road trip in a beautiful convertible on a warm sunny summer afternoon. Your favorite jams are on the radio. You’re halfway to your destination with another few hours [...]
Leadership and mental health with special guest Paul Gaumer
Leadership and mental health isn't talked about often. It's uncomfortable and people often don't want to acknowledge it out of fear of it being perceived as a weakness. But when a leader is struggling with [...]
Q1 credit union strategic plan reminders: 3 things to stay on track
It’s a new quarter, and it’s a new year, but maybe you’re off to a rough start with accomplishing those tasks in your credit union strategic plan for 2023. Fires have popped [...]
What are successful credit unions paying attention to?
“Apple is a boat. There’s a hole in the boat, and it’s taking on water. But there’s also treasure on board. And the problem is, everyone on board is rowing in different [...]
How did I grow into becoming a great (accidental) leader?
No leader's path is the same. But all leaders have certain things in common, authenticity, kindness and honesty just to name a few. Today, Jennifer Pham joins me to discuss her journey from a junior [...]