What IS an accidental leader?
What in the world is an accidental leader? In short, it’s anyone who finds themselves in a leadership role when they never had plans of being a leader. They never expected or maybe never [...]
Your Marketing Co News Archives
Credit union strategic planning sessions reveal the one characteristic of unsuccessful leaders
There’s no denying the last few years have been trying for credit union leaders. We’ve survived the COVID lockdowns; we’re shouldering through the Great Resignation and inflation to name a few. These [...]
How to use fear as a credit union leader
I often share just how badly fear can hold you and your credit union back from its fullest potential. Fear can lead you to pivot from your credit union’s strategic plan, make poor decisions, [...]
Crooked little credit unions save themselves from the sawmill
Two trees in the forest One was crooked, one was straight Crimson bark and emerald needles Growing day by day And though they looked so different They enjoyed the rain the same Side by side [...]
Finding success for your credit union marketing strategy without sales calls
Messaging via Slack on how to gain and maintain engagement from both our teams and members, one account manager typed, “The credit unions that do well and hit their goals are having regular staff meetings [...]
Why credit union marketing must be redefined
Life was very different 15 years ago. Second Gen iPhone came out and the big deal was 3G and it finally had GPS! Blu-ray players went “mainstream” Google introduced the android Blackberry debuted the Storm [...]
Top 5 qualities to look for in a marketer
The American Small Business Institute recently asked a colleague and mentor to answer this question: “What are the Top Five Qualities of an Advertising Consultant in 2023?” Not one to lie, or waste an opportunity [...]
3 lessons for credit union marketing from a world-class fisherman
“The fishing was good; it was the catching that was bad!” – A.K. Best On a recent beach trip, I saw charter fishing boats move almost in unison from one spot to another. It was [...]
A moment of vulnerability: The difference between a business partner and a vendor
“You’re fired.” It stings. Your Marketing Co. was recently fired from a credit union marketing client. It’s hard not to take it personally. But every failure is a learning opportunity (which if you [...]
The one place credit union leaders must focus right now
The Great Resignation. Quiet quitting. Volatile markets and interest rate hikes. The list of stressors for credit union leaders could go on and on (and on). After being in business for myself for more than [...]
How to avoid becoming one of credit unions’ rotten tomatoes
“Let’s also say that change is neither good nor bad. It simply is. It can be greeted with terror or joy: a tantrum that says, ‘I want it the way it was!’ or a [...]
Embrace your oldness: It’s what Gen Z craves
Your Marketing Co. recently partnered with Helixa to help better understand our credit union marketing clients’ ideal members. Rather than hopeful guessing, we’re using the Helixa platform to help connect our clients in a [...]
How stress is holding you back from executing on your credit union strategic plan
How can we remove stress from our life so we can enjoy it more? I’ve often pondered that question for myself and my team, but after listening to the story of Alia Crum on [...]
Creative destruction of the credit union movement: Good or bad?
As I facilitated a credit union strategic planning session for a high-performing credit union recently, the board chair asked a question that I had to think about carefully before I answered: “Why should someone join [...]
3 reasons your competitor that sucks is beating you (and how to fix it)
“We’re better than those guys across the street. They suck! We have the same services, but we’re better. I don’t understand why they’re growing and we’re not!” What if I [...]