The latest from Strum

- by Charlotte Boutz-Connell, Strum

Crafting a purpose-driven brand

For Mennonite Savings and Credit Union (MSCU), a faith-based fi­nancial cooperative headquartered in Ontario, Canada, a new name held the hope of con­necting faith and values with finances for more families and businesses [...]

- by Randy Schultz, Strum

What’s in a name?

To tell the truth, I wince at some recent articles describing a financial institution’s renaming initiative – and the time, money and expertise that were surely spared on the effort to create their new name. [...]

- by Charlotte Boutz-Connell, Strum

Respectfully. Yours.

For Seven Seventeen Credit Union, the data – and listening to members – affirmed that a brand refresh was the right strategy. As Seven Seventeen Credit Union mapped a strategy for growth – encompassing new markets and a [...]

- by Cassie Woolhiser, Strum

Millennials for a jargon-free banking world

As a Millennial employee at a financial branding and marketing agency, I see institutions constantly searching for more customers my age. There’s a great deal of targeted marketing happening: financial institutions use tactics that [...]

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Weber Marketing Group changes name to Strum

Weber Marketing Group, a 30-year nationwide leader in financial services branding, data-driven strategy and analytics announced its name change to Strum.Along with adopting a new name, the agency, with offices in Seattle, Boston and [...]

Weber Marketing Group clients win 14 CUNA Diamond Awards

Weber Marketing Group, a strategic branding and consulting agency specializing in the financial industry, recently announced clients in 8 states were honored with Diamond Awards, which recognize outstanding marketing, branding and business development achievements in [...]

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