The latest from Strum

- by Strum

Why branding is critical to success in today’s shifting world

Competitive differentiation and reputation are everything. This is especially true for financial institution brands competing with commoditized products and services that all look the same. So, in this historic time of unrest, how does a [...]

- by Mark Weber, Strum

How credit unions can shine in dark times

Credit unions with close relationships to their members and communities were made for a time like this. Advertising plans and marketing strategies built for 2020 could not have predicted the current state we’re in. [...]

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Weber Marketing Group changes name to Strum

Weber Marketing Group, a 30-year nationwide leader in financial services branding, data-driven strategy and analytics announced its name change to Strum.Along with adopting a new name, the agency, with offices in Seattle, Boston and [...]

Weber Marketing Group clients win 14 CUNA Diamond Awards

Weber Marketing Group, a strategic branding and consulting agency specializing in the financial industry, recently announced clients in 8 states were honored with Diamond Awards, which recognize outstanding marketing, branding and business development achievements in [...]

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