The latest from Strum

- by Strum

Why branding is critical to success in today’s shifting world

Competitive differentiation and reputation are everything. This is especially true for financial institution brands competing with commoditized products and services that all look the same. So, in this historic time of unrest, how does a [...]

- by Mark Weber, Strum

How credit unions can shine in dark times

Credit unions with close relationships to their members and communities were made for a time like this. Advertising plans and marketing strategies built for 2020 could not have predicted the current state we’re in. [...]

- by Charlotte Boutz-Connell, Strum

Crafting a purpose-driven brand

For Mennonite Savings and Credit Union (MSCU), a faith-based fi­nancial cooperative headquartered in Ontario, Canada, a new name held the hope of con­necting faith and values with finances for more families and businesses [...]

- by Randy Schultz, Strum

What’s in a name?

To tell the truth, I wince at some recent articles describing a financial institution’s renaming initiative – and the time, money and expertise that were surely spared on the effort to create their new name. [...]

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Weber Marketing Group changes name to Strum

Weber Marketing Group, a 30-year nationwide leader in financial services branding, data-driven strategy and analytics announced its name change to Strum.Along with adopting a new name, the agency, with offices in Seattle, Boston and [...]

Weber Marketing Group clients win 14 CUNA Diamond Awards

Weber Marketing Group, a strategic branding and consulting agency specializing in the financial industry, recently announced clients in 8 states were honored with Diamond Awards, which recognize outstanding marketing, branding and business development achievements in [...]

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