The CUInsight Experience podcast: Ty Muse – Make a difference (#144)

“Money matters to people, but people matter to us.” - Ty Muse

Thank you for tuning in to episode 144 of The CUInsight Experience podcast with your host, Randy Smith, co-founder of This episode is brought to you by Elan Credit Card. Elan partners with more than 250 credit unions to provide an outsourced credit card program, and offers merchant and mortgage services for credit union members and business owners.

My guest on today’s show is Ty Muse, President & CEO of Visions Federal Credit Union. Ty was the recipient of the Pete Crear Lifetime Achievement Award at this year’s annual AACUC Conference. He shares two advantages of receiving this award at a young age and how it presents greater opportunities to people in the industry. Ty shares that the start of his credit union career journey was all about helping. He discusses the future of the movement and emphasizes the most important product, our people.

During our conversation, Ty expresses the significance of culture and community when attracting and retaining talent. When adding a new member to his team, Ty looks for one key attribute that makes a huge difference. He expresses his excitement when it comes to mentoring and sharing knowledge with others to continuously build and grow the credit union movement. He gives insights on what it takes to be a good leader and finds value in learning from other leaders in the industry as well.

Ty and I chat about the greatest investment he’s made in his career and how it set the tone for his future. He shares the importance of being transparent with the board to create trust and allow for diversity of thoughts. Throughout the episode, Ty also talks about communication and giving feedback along with how he feels grateful to be in this position to help people achieve their dreams every day.

As we wrap up the show, Ty talks about the powerful phrases and life lessons he learned from his dad, his favorite album of all time, and who he thinks of when he hears the word success. Enjoy my conversation with Ty Muse!

Subscribe on: Apple Podcasts, Spotify, Stitcher 

Books mentioned on The CUInsight Experience podcast: Book List 

How to find Ty:
Ty Muse, President & CEO of Visions FCU
Ty: LinkedIn
Visions FCU: LinkedIn | Instagram | Facebook | Twitter | YouTube

Show notes from this episode:
A big shout-out to our friends at Elan Credit Card, a fantastic sponsor of The CUInsight Experience podcast. Thank you!
Want to hear more from Ty? Click here.
Shout-out: AACUC
Shout-out: AACUC Conference
Shout-out: Pete Crear Lifetime Achievement Award
Shout-out: Ty’s daughters
Shout-out: Ty’s mother
Shout-out: Ty’s wife
Shout-out: Texans Credit Union
Place mentioned: Texas
Place mentioned: New York
Shout out: Hudson Valley Credit Union
Shout-out: Mary Madden
Shout-out: General Electric
Shout-out: PwC
Shout-out: Goldman Sachs
Shout-out: Jill Nowacki
Shout-out: Jill’s son
Place mentioned: Rome, Italy
Shout-out: Google
Shout-out: Paypal
Place mentioned: San Francisco, CA
Place mentioned: New York, NY
Place mentioned: Wyoming
Shout-out: Anheuser-Busch
Shout-out: Jenna Rosenberg
Shout-out: American Red Cross
Shout-out: Maurice Smith
Shout-out: Renée Sattiewhite
Shout-out: Mike Valentine
Shout-out: Bob Trunzo
Shout-out: CUNA Mutual Group
Shout-out: Credit Union Times
Shout-out: Paul Gentile, Merck Employees FCU
Shout-out: Jim Cardwell
Shout-out: Cardwell Group
Shout-out: Mark Meyer
Shout-out: April Clobes
Shout out: CUNA
Shout-out: Kevin Johnson
Shout-out: Brett Martinez 
Shout-out: Chuck Fagan
Shout-out: Tim Ferriss
Shout-out: Warren Buffet
Shout-out: Dale Carnegie
Shout-out: Northeastern University
Shout-out: Massachusetts Institute of Technology (MIT)
Shout-out: Harvard University
Shout-out: Ty’s dad
Place mentioned: Queens (borough)
Place mentioned: Brooklyn (borough)
Shout-out: Steve Urkel
Shout-out: Shaquille O’Neal
Shout-out: Denzel Washington
Shout-out: Newburgh, NY
Shout-out: Richard Pryor
Shout-out: Rodney Hood
Shout-out: Audible
Shout-out: Todd Harper
Artist mentioned: Snoop Dogg
Artist mentioned: Nas
Book mentioned: The Alchemist by Paulo Coelho
Book mentioned: Treasure Island by Robert Louis Stevenson
Book mentioned: I Know Why the Caged Bird Sings by Maya Angelou 
Book mentioned: I Came as a Shadow: An Autobiography by John Thompson
Book mentioned: Where Tomorrows Aren’t Promised by Carmelo Anthony
Book mentioned: The Autobiography of Malcolm X: As Told to Alex Haley by Malcolm X & Alex Haley
Previous guests mentioned in this episode: Jill Nowacki (episodes 4, 18, 37, 64, 82, 101, 113, 126 & 138), Maurice Smith (episodes 9 & 143), Renée Sattiewhite (episodes 52 & 143), Mike Valentine, Bob Trunzo, Paul Gentile, April Clobes, Brett Martinez, Chuck Fagan, Rodney Hood, Todd Harper

In This Episode:
[00:54] – Ty Muse was the recipient of the Pete Crear Lifetime Achievement Award at the AACUC Conference.
[02:03] – Ty shares the top two advantages to winning this award at such a young age.
[03:02] – Ty shares the first time he’s heard of credit unions.
[05:00] – Ty shares why he began his credit union career path.
[09:46] – Ty talks about the importance of creating quality family time.
[12:40] – Ty discusses communicating to his board the value of investing in training and education for credit union teams.
[13:30] – We discuss the significance of culture and creating value to attract and retain talent
[16:26] – When adding a new member to his team, Ty looks for one simple but very important attribute.
[18:06] – Mentoring is important to keep our movement strong.
[21:12] – Ty talks about the importance of networking and maintaining relationships.
[24:20] – Ty talks about the greatest investment made in his career.
[29:21] – Ty discusses the importance of being transparent with your board.
[32:20] – Any strength overplayed is a weakness
[32:51] – Ty talks about giving feedback
[36:50] – Ty talks about embracing his differences and being who he truly is
[38:50] – Ty discusses his favorite album of all time
[41:10] – Books that Ty enjoys reading and listening to
[44:00] – When Ty hears the word, “success” he thinks of his children

Randall Smith

Randall Smith

Randall Smith is the co-founder of, the host of The CUInsight Experience podcast, and a bit of a wanderlust. As one of the co-founders of CUInsight he looks ... Web: Details