Earned media and the big game
What do you get when you mix three renown pop culture figures with business? The answer is simple: a lot of earned media. At a time when consumers have more…
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Killing a campaign too early? You’re getting away with murder.
Most brands dream of standing the test of time. Few achieve it. In 2022, Coinbase made waves with a Super Bowl ad that featured nothing but a bouncing QR code…
