The latest from Denise Wymore

- by Denise Wymore, NACUSO

Bad profits and 4 ways to avoid them

I’ve flown 1.3 million miles on United Airlines, which has earned me Gold status for life (mine or theirs, whichever comes first). So I am a hostage of ...

- by Denise Wymore, NACUSO

5 measures that signal reputation risk

Last week I asked a group of really smart credit union people if they were only allowed to see one number/ratio each month, what would it be? I heard ...

- by Denise Wymore, NACUSO

Why we are all going to die of old age

Sounds like a good way to go, right? Ripe old age, preferably in your sleep. But I’m not talking about you, or me, I’m talking about the credit ...

- by Denise Wymore, NACUSO

Open your eyes, credit unions!

Last week at the closing day of the GAC, Teresa Freeborn, CEO of Xceed CU and Chairman of the Creating Awareness Advisory Group unveiled the new credit union national brand ...

- by Denise Wymore, NACUSO

Why I hate marketing

I’ll admit it, when someone asks what I do, and they’re not in the industry – so it’s more like polite cocktail conversation, I usually just default ...